07.17.2001
VIA to pursue China market for CPUs

• Development: Reports indicate that VIA will use its C3 CPU to provide low-cost PCs for brokerage, corporate and educational markets in the PRC.

• Analysis: This marketing strategy demonstrates VIA’s geographical focus for its CPU biz. Growth drivers incl. China's national policy emphasizing computerization coupled with low PC and Internet penetration rates.

• Primasia View: We expect CPU biz to account for less than 10% of VIA's total revenue this year. As contributions from this area have exponential potential, we believe this strategy may fuel future growth for VIA.

AngelLo@Primasia.com +886-[0]2-2547-8865