09.07.2001
TCC has another resounding month

• Development: Taiwan Cellular Corp. (TCC) reported August revenues of NT$4.26bn (up 0.07% MoM) and pretax earnings of NT$2.04bn (up 18.5%), both record highs.

• Analysis: The strong pretax earnings growth is a result of TCC’s strategy to rein in handset subsidies and offer discounts to heavy users. Company is now focusing on profitability and customer satisfaction. New value added SMS service is also on the way.

• Primasia View: We are bullish on TCC’s earnings potential in the coming year.